As we prepare for 2025, we want you to be aware of current and upcoming sports trends. By looking at what the world is interested in, you can get a better idea of how to target your audience.
One wise way is through promotional products themed around these trends, which can be handed out at trade shows, given away on social media, used as employee incentives, mailed as client appreciation gifts, and beyond.
Next year, we can expect to see more…
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Racket Sports
We all know that pickleball has been the fastest-growing sport in the country, and the trend is not going anywhere anytime soon. The Luxury Travel Trend Watch: 2025 Report said to watch out for the growth of “racketeering,” a term coined by Globetrender. This means athletes to amateurs will be trying their hand at games like tennis and pickleball, and YOU can equip them with the gear they need. Some suggestions for custom-printed tennis gear include racquet grips, caps, and bags, while popular branded pickleball gifts range from paddle covers to nets.
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Soccer
Brands like Adidas saw a boom in sales of soccer jerseys and footwear this year, and the momentum should continue. At Sports Marketing Plus, promotional soccer products include items imprinted to look like soccer bottles, such as water bottles and lip moisturizers; gifts for soccer fans, such as team color scarves and foam fingers; and tools – like sports bags and jerseys – for soccer players.
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Living Longer
Vogue Business also released an outlook on next year’s trends, which described how people are trying to live longer, healthier lives. One way to promote this is through fitness trackers. Handy and stylish, these gadgets track everything from steps and calories to sleep and heart rate.
Before January 1, we urge you to think about your goals for the coming months and really take a look at these trends. You can get in on them now by turning to the items listed above, which can all be customized with your brand’s info, leading to a boost in awareness and overall business!