Top 10 Branded Beach Essentials to Boost Your Summer Marketing Campaign

  • Jun 3, 2025

Must-Have Beach Promo Items That Drive Engagement, Boost Visibility, and Deliver ROI All Summer Long

Summer is more than just a season. It is a perfect opportunity for companies to connect with their audience through useful and fun branded gear. If you're planning a summer campaign, refreshing your employee merch store, or preparing for an outdoor event, the right promotional products can make a big splash.

As someone who has helped hundreds of companies plan their summer giveaways, I can tell you the best products are the ones people actually use on a regular basis. Especially at the beach, pool, or backyard hangouts. Here are ten of our top recommended promotional beach items that combine function, fun, and brand visibility.


1. Custom Beach Towels: Your Summer Powerhouse Product

If you are only choosing one beach item to brand this year, make it a custom beach towel. These are hands-down one of our most requested summer items.

👉 Browse all beach towels

Favorite Pick: Jewel Collection Beach Towel – Screen Print

custom branded beach towels with tone on tone printing

This towel is a customer favorite, and honestly one of my personal favorites too. The main logo print is bold and highly visible (usually with a sleek tone-on-tone print), but what really makes it stand out is the hidden ink that only appears when wet. You can view this in the golf product example image. It is a fun twist that makes the towel a one of a kind that people disticntly remember and talk about. 


2. Branded Canvas Beach Totes: Summer Event Staples

Custom printed or embroidered canvas beach totes are a practical and stylish way to get your brand into hands and onto shoulders all summer long.

👉 Browse canvas beach totes

These are perfect for welcome kits, retail-style merch drops, or as employee gifts. We are also seeing a major trend this year around mesh and recycled material bags. If you want something that feels fresh and on trend:

Trend Alert: Recycled Mesh Beach Cooler Tote

Custom Logo Recycled Beach Cooler Tote

Lightweight, breathable, and eco-conscious, this tote has everything going for it.


3. Branded Cooler Bags: For the Beach, Pool, or Backyard BBQ

Cooler bags are a must-have for summer, whether it's a casual beach day or a full-blown outdoor event. Branded coolers not only keep things chilled, they also keep your brand front and center all day long.

👉 Explore all cooler bags and backpacks

In addition to soft cooler bags and backpacks, we also offer full-size ice chest coolers that can be customized with a vibrant full-color wrap or partial wrap. A great example is the Igloo Playmate Elite Cooler, which is available with bright, eye-catching imprinting and optional lid decals to showcase your brand in style.

Customized Igloo Playmate Elite Coolers with Full Color Decals - low minimums


4. Custom Sunscreen: A Must for Outdoor Marketing

Let’s be honest. Nobody wants to get sunburned at your event. That is why custom sunscreen is a smart and thoughtful product to hand out.

👉 View custom sunscreen options

Custom Printed Sunscreen Bottles & Suntan Lotion - Branded Decals

These come in travel sizes, SPF 15 to 50, and can include full-color branding. They are perfect for outdoor expos, concerts, beach days, or any activation where people are in the sun. Plus, your logo gets noticed every time someone reapplies.


5. Branded Sunglasses: Easy, Affordable, and Always Cool

Sunglasses are one of the easiest summer items to add to your promo plan. They are lightweight, budget-friendly, and universally appreciated.

👉 Shop sunglasses

Custom Pantone Matched Retro Round Promo Sunglasses

Use them as giveaways at summer trade shows, add them to swag bags, or offer them at your merch booth. We have tons of color and style options, so you can match your branding exactly.


6. Folding Chairs: Set Up Your Brand in the Shade

If you are hosting a summer event or sponsoring a beach setup, branded folding chairs are a high-impact item to consider.

👉 Browse folding chairs

These are not just for the beach. They work well for tailgates, concerts, and even corporate retreats. The branding on the backrest is easy to spot from across the crowd and provides years of repeat visibility.


7. Custom Flip Flops: Add Some Fun to the Mix

Branded flip flops are not just fun. They are surprisingly functional for warm weather events, beach parties, or even hospitality industry giveaways.

👉 View flip flops

Custom Logo Printed Flip Flops with Imprint on Heel and on Soles which leaves imprint on sand

Great for gift sets, employee onboarding kits, or as part of a themed store collection. Add your logo to the strap or sole and create something memorable that people actually wear.


8. Waterproof Bags and Dry Duffels: Built for the Elements

If you want to offer a gift that feels premium and built for adventure, waterproof bags are the way to go.

👉 Shop waterproof duffels and dry bags

Custom Logo Printed Dry Bags and Waterproof Duffels

These are excellent for beach trips, lake weekends, or even just keeping electronics safe on a rainy commute. They are rugged, long-lasting, and people keep them for years. Your branding stays with them the whole time.


9. Waterproof Speakers: Bring the Sound, Rain or Shine

Music and summer go hand in hand. So does your brand when you put it on a custom waterproof Bluetooth speaker.

👉 View custom speakers

Custom Logo Imprinted Speakers and Waterproof Speakers

We have a wide variety of styles and price points, from compact travel speakers to larger party-ready options. These are especially great for client gifts or premium giveaways. They are the kind of item people get excited about.


10. Branded Headwear: Stay Cool, Stay Covered

You cannot go wrong with custom hats during the summer. Baseball caps and bucket hats are two of the most popular styles.

👉 Check out branded headwear

Custom Full Color Bucket Hats for Summer Promotions

They are lightweight, offer sun protection, and provide prime logo visibility. Whether it is for outdoor work crews, company picnics, or summer events, a good hat always gets worn.


Final Thoughts: Make Your Summer Campaigns Count

The best promotional products are the ones people take with them all season long. The beach, the pool, the park — these are the places your brand can show up in meaningful, visible ways.

If you are not sure where to start or want help narrowing down what fits your goals and budget, we are here to help. Our team can guide you through the top-selling options and help you create something custom for your summer campaign. Fill out our project request form and let's get started!

Let’s make this summer unforgettable — and branded the right way.


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  • Tags: custom summer items, promotional summer products, promo summer swag, summer giveaway items, branded beach items, promo beach items, custom beach products, custom beach bags and towels, summer items
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