Discover the premium apparel brands companies are choosing for embroidered polos, quarter zips, company stores, golf tournaments, executive gifts and holiday employee appreciation, including Holderness & Bourne, Greyson, FootJoy, johnnie-O, Criquet and more.
There was a time when company apparel usually meant choosing between a handful of basic polos and hoping employees would wear them outside the office. Today, that's changed dramatically. More companies are investing in premium retail brand apparel because employees already recognize these brands, enjoy wearing them and often continue reaching for them long after an event or workday ends.
Whether you're building a company store, outfitting employees, planning a customer golf tournament or putting together holiday gifts for employees and clients, premium retail apparel has become one of the most requested categories we work with. Over the past few years, we've seen more organizations move toward apparel brands that people already have in their own closets rather than traditional promotional options.
If you're just beginning your search, take a look at our Retail Brand Apparel collection to see the wide variety of premium brands available for custom embroidery and logo decoration. You may also enjoy our article, How Retail Brand Apparel Elevates Company Stores, Uniforms and Corporate Gifting, which dives deeper into why retail brands continue gaining momentum across corporate apparel programs.
The Retail Apparel Brands Our Clients Continue Coming Back For
While there are dozens of outstanding apparel brands available today, a handful consistently rise to the top for our clients. These are the brands we're seeing ordered repeatedly for executive teams, company stores, customer appreciation programs and golf tournaments because they combine premium quality with name recognition.
Holderness & Bourne
If there's one brand that has exploded in popularity for custom corporate golf apparel, it's Holderness & Bourne.
Known for exceptionally soft performance fabrics, refined styling and one of the best collars in golf, custom Holderness & Bourne apparel has become a favorite for executive gifts, President's Club trips, charity golf tournaments and customer appreciation events. Their polos, quarter zips and layering pieces strike a balance between athletic performance and professional appearance, making them equally comfortable in the office or on the course.
One thing we consistently hear from clients is how often recipients continue wearing their Holderness & Bourne apparel long after the event is over. That's exactly what companies are looking for when investing in premium embroidered apparel.
If you'd like a closer look at the brand, check out our article Custom Embroidered Holderness & Bourne Apparel for Tournaments, Teams and Corporate Gifting, where we highlight why it has become one of our favorite recommendations.
Greyson Clothiers
Few brands make as strong of a first impression as Greyson Clothiers.
Greyson has carved out a unique place in the premium apparel market by combining luxury fabrics with a modern, athletic fit. Their wolf logo has become instantly recognizable on golf courses, at corporate events and among professionals who appreciate elevated performance apparel.
We've seen custom Greyson apparel become especially popular with technology companies, real estate firms, financial services organizations and businesses looking for a more contemporary alternative to traditional golf apparel.
Whether it's embroidered Greyson polos or quarter zips, the finished product always feels polished without looking overly corporate.
If you're interested in learning more, our blog The Story Your Brand Tells With Custom Embroidered Greyson Clothiers Apparel explores why Greyson has become such a sought-after choice for premium company apparel.
FootJoy Apparel
While most people know FootJoy for golf shoes and gloves, FootJoy Apparel deserves just as much attention.
FootJoy continues to be one of the safest recommendations for organizations hosting golf tournaments or outfitting volunteers, tournament committees and hospitality teams. Their performance polos, pullovers and outerwear provide outstanding comfort while maintaining a clean, professional appearance.
Because FootJoy has built decades of credibility within golf, recipients immediately recognize the brand, making custom FootJoy apparel an excellent choice for golf outings, country clubs, member events and client entertainment.
johnnie-O
If your goal is relaxed luxury, johnnie-O apparel continues to deliver.
The California-inspired brand blends performance fabrics with casual styling, making it ideal for companies that want apparel employees will happily wear on weekends, vacations and business travel. We've seen custom johnnie-O apparel become increasingly popular for sales incentive trips, executive retreats and premium employee gifts where companies want something that feels less like a uniform and more like a favorite shirt.
Premium Retail Brands We're Seeing More Interest In
While the brands above have become staples in the promotional products industry, several newer names continue generating excitement. Many of these brands have loyal retail followings already, and we're seeing more companies request them for premium apparel programs.
B. Draddy
If understated luxury is what you're after, B. Draddy apparel deserves a closer look.
Known for incredibly soft fabrics and timeless styling, custom B. Draddy apparel is especially well suited for executive gifts, private clubs and premium golf events where subtle branding often carries more impact than bold logos.
Sun Day Red
Ever since Tiger Woods introduced Sun Day Red, interest has been incredibly strong.
Although still relatively new, the brand has generated significant excitement among golfers who appreciate premium apparel and Tiger's influence on the game. As availability continues to grow, we expect Sun Day Red apparel to become an increasingly popular option for executive golf gifts and premium tournament apparel.
KJUS
For companies searching for exceptional outerwear, KJUS apparel is worth serious consideration.
Originally recognized for world-class ski apparel, KJUS has expanded into premium golf apparel while continuing to produce outstanding insulated jackets, lightweight layers and technical outerwear.
We've found custom KJUS jackets to be especially attractive for executive gifting, winter sales meetings, mountain retreats and holiday apparel programs where quality is a top priority.
UNRL
Few brands have gained momentum as quickly as UNRL.
Originally rooted in athletic apparel, UNRL has become increasingly popular with younger companies, growing startups and organizations looking for modern alternatives to traditional corporate apparel.
Their hoodies, quarter zips and joggers have become favorites for internal employee programs because they feel much more like premium athletic wear than standard promotional clothing. We expect custom UNRL apparel to remain one of the fastest-growing categories over the next several years.
Criquet
As an Austin-based company ourselves, Criquet has always held a special place for us.
Inspired by vintage golf style, Criquet has built an incredibly loyal following thanks to products like the iconic Players Shirt along with premium quarter zips, sweaters and layering pieces.
We've recommended custom Criquet apparel for everything from executive gifts and customer appreciation events to company stores and golf tournaments because it offers a distinctive look that stands apart from many larger national brands.
If you'd like to learn more about why we're such fans, take a look at Why Criquet Is the New Go-To Brand for Custom Corporate Apparel.
Redvanly
Although Redvanly has been around for several years, we're definitely seeing increased interest recently.
Known for lightweight performance fabrics, athletic fits and modern styling, custom Redvanly apparel has become another excellent option for organizations looking to outfit sales teams, executives and golfers with apparel that performs as well as it looks.
Why Premium Retail Apparel Continues to Grow
The biggest reason companies are investing in premium corporate apparel is simple: people genuinely want to wear it.
Employees are much more likely to reach for a recognizable retail brand than a generic polo they've never heard of. That means your embroidered logo continues getting exposure well beyond the initial event, creating significantly more value from your investment.
We're seeing premium retail apparel used across a wide range of programs, including company stores, employee onboarding, sales meetings, annual conferences, executive retreats, customer appreciation events and branded golf outings. Many organizations are even replacing traditional awards with premium apparel gift packages because recipients appreciate receiving something they'll continue using.
Golf tournaments remain one of the strongest opportunities for premium apparel as well. Whether you're providing tournament gifts, committee apparel, volunteer uniforms or VIP player gifts, retail brands help create a higher-end experience that participants notice immediately.
Premium Apparel Makes Outstanding Holiday Employee Gifts
As the holiday season approaches, premium employee gifts become one of the busiest categories of the year.
Instead of gifting products that may only see occasional use, many companies are choosing premium embroidered apparel because it's practical, recognizable and something recipients genuinely enjoy wearing.
Quarter zips, polos, lightweight jackets and premium hoodies all make outstanding holiday gifts for employees and holiday gifts for clients, especially when paired with other premium products in a custom gift box. Many organizations also use retail apparel as part of executive appreciation programs or year-end recognition for top-performing employees.
Because these brands already carry strong retail value, the gift often feels much more substantial than its price alone would suggest.
Choosing the Right Premium Apparel Brand
Every company has a different audience, which is why there isn't one perfect apparel brand for every project.
If you're planning a golf tournament, brands like Holderness & Bourne, FootJoy and Greyson continue to be excellent choices. If you're building a company store, Criquet, johnnie-O and UNRL offer versatile apparel employees are excited to order. For executive gifts or premium holiday programs, B. Draddy, KJUS and Greyson provide an elevated look that aligns well with high-end gifting.
The good news is that today's selection of premium retail brand apparel is larger than ever before, giving businesses the flexibility to find apparel that fits both their culture and their budget.
Final Thoughts
Retail apparel has become one of the fastest-growing segments of the promotional products industry, and it's easy to understand why. Companies are investing in brands employees already recognize, appreciate and continue wearing long after an event concludes.
Whether you're outfitting an executive team, refreshing employee uniforms, building a company store, planning a customer golf tournament or preparing holiday corporate gifts, premium retail apparel offers a combination of quality, familiarity and long-term value that's difficult to match.
If you're considering custom retail brand apparel for an upcoming project, we'd be happy to help you compare brands, recommend products based on your audience and create complimentary virtual mock-ups so you can see exactly how your logo will look before placing an order.