Must-Have Promotional Products for Music Festivals: A Guide for Sponsors and Organizers

  • May 14, 2025

Rock Your ROI: High-Visibility Promotional Products for Music Festival Sponsors

Planning a music festival takes a lot of creativity, effort, coordination, and yes… killer branded merch as well. Whether you're a sponsor looking to boost brand visibility or a festival organizer aiming to create unforgettable (and Instagam-able!) experiences (and drive merch revenue), the right promotional products can make all the difference.

Over the years, I’ve seen firsthand how well-selected branded items not only enhance the experience but also become walking billboards or cherished souvenirs. Whether you're filling a merch booth or developing unique giveaways, these are the must-have items that will resonate with music festival attendees.

Eco-Friendly Drinkware That Sells Itself

Let’s be real, properly hydrating at festivals is absolutely crucial and it’s important to encourage this to everyone in attendance. Whether people are hydrating or sipping something a little stronger, reusable drinkware is functional during the festival and can also be brought home as souvenirs and put into people’s drinkware rotation.

Silicone Pint Glasses + Collapsible Bottles = Festival Gold

Our silicone pint glasses are an absolute hit at festivals. Available in a wide range of vibrant colors and eye-catching tie-dye variations, these cups scream "take me home!." They're flexible, unbreakable and incredibly fun. Sponsors can print their logos or taglines right on the cup and these cups can easily be sold for a profit. People love them, especially when sipping craft beers or specialty cocktails.

custom logo printed silipint silicone drinkware

And don’t sleep on collapsible bottles. These fold down flat when empty, making them super convenient for festival goers who don’t want to carry bulky items all day. They're perfect for anyone hopping from stage to stage and can be refilled at water stations. A great bonus? These are also strong contenders for reselling.

custom branded folding bottles or collapsible drinkware

Highlight Your Sustainability Message

If your brand or event is promoting an eco-conscious initiative, consider recycled water bottles. These reusable bottles are made from post-consumer recycled materials and can tell a sustainability story that's very on-brand for modern music festivals. More and more consumers care about eco-friendly practices and they're willing to support brands that walk the walk.

Custom Printed Bottles made from recycled stainless steel

Festival Bags They’ll Actually Use

When people are spending 8–12 hours in a festival environment, they need a practical way to carry their essentials – ID, sunscreen, phone and maybe even a little glitter.

custom branded crossbody belts bags / fanny pack

Fanny Packs Are Always In

Fanny packs are a no-brainer. They're not only back in style but they're also ridiculously useful for festivals. We've got full-color sublimated fanny packs that can match your brand’s colors or the event theme perfectly. These are fantastic for giveaways or for selling at merch booths – I've seen them fly off the shelves!

Crossbody Bags for a Sleek Alternative

If fanny packs aren’t your vibe, crossbody bags offer a trendy alternative with the same function. They're lightweight, stylish and give you more design space for branding. We have options with quick turnaround times that still feel retail-ready.

custom printed sling crossbody bags made from recycled materials

Clear Bags = Hassle-Free Security

More venues are enforcing clear bag policies, so providing clear stadium-approved bags can be a total lifesaver. Offer them at the gate or sell them on-site—either way, they add value for guests while keeping the event running smoothly. Plus, it's another branding opportunity as people carry these bags everywhere throughout the day.

custom logo clear crossbody bags for music festival merch

Stackable Swag: Wristbands and More

Wristbands are already part of the festival uniform, so why not add a few more into the mix?

customized music festival bracelets. perfect for corporate trade shows, events and corporate branding

Branded Wristbands to Match the Vibe

Festival goers love stacking wristbands. That’s why customized bracelets or wristbands make such fun and easy giveaways. We’re talking about full-color Tyvek wristbands and sublimated fabric bracelets that add to the wrist party. They’re colorful, lightweight and can be customized to match your exact brand aesthetic.

full color custom tyvek event wristbands

Cool the Crowd Down with Can Coolers

When the sun is blazing and the drinks are flowing, attendees will be so glad they grabbed one of your branded coolers.

customized full color 12 oz can cooler/koozies

Koozies & Insulated Can Coolers

Koozies are festival staples. They're easy to hand out at beverage stations, bars or sponsor booths and keep drinks cold while giving you prime branding real estate. For a more premium option, check out our insulated can coolers—they pull double-duty as tumblers and fit standard-sized cans. People love the upgrade and will happily pay for it, especially if the branding is slick.

custom logo stainless steel insulated can coolers

Apparel That Doubles as a Billboard

Custom merch isn’t just a revenue stream—it’s your branding on display all day long.

Tees, Caps, and Sunglasses

Our custom printed T-shirts are perfect for festival staff, volunteers, or resale. Whether you’re going for bold graphics or a more minimal aesthetic, we’ve got options to match your vision. A really trendy option are these new heavyweight Bella + Canvas tees that give off a streetwear look and feel to them. Also, their lightweight unisex tees are always a smash hit.

custom printed unisex t shirts for music festivals

Pair those shirts with custom caps—great for sun protection and equally great for getting your brand out there. We’ve got everything from trucker hats to bucket hats. Some options are affordable enough to use as giveaways while other can be sold as festival merch.

customized full color bucket hats for music festival merch

And finally, custom sunglasses are always a crowd-pleaser. They can be passed out at entry, included in VIP packages or sold as low-cost merch. Lightweight, useful, and fun—what more could you want?

Final Thoughts

The best promotional products for music festivals are the ones that people actually use during the event and want to keep afterward. Whether it's a collapsible water bottle clipped to a belt loop, a colorful wristband waving in the crowd or a tie-dye silicone cup filled to the brim, the right merch builds stronger memories and even stronger brand connections

Sponsors and organizers alike have the opportunity to turn every product into a branding win. If you’re planning a festival activation and need help sourcing high-impact, fast-turnaround, custom gear, we’ve got you covered.

 

Let’s make your brand the one they remember long after the encore. Please contact us here and let’s collaborate together!


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  • Tags: music festival merch, branded items for festivals, music festival promotions, branded promo for music festivals, music festival drinkware, music festival apparel, branded for music festival sponsors
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