Dominate Game Day: Transform Your College Tailgating Sponsorship into Unforgettable Brand Experiences
Don’t just sponsor the party—own it! Discover the must-have tailgate items that will make your brand the talk of the season
Tailgating isn’t just about pre-game festivities; it’s about creating unforgettable experiences that fans will associate with your brand. If your company is sponsoring a tailgate at a college football game this fall, you're in a prime position to connect with fans in a way that traditional advertising just can’t do. So, what tailgate items should you order to make your company tailgate stand out? Let’s dive into the essentials.
Why Should Your Brand Sponsor a Tailgate?
How Can Tailgate Sponsorship Build Brand Loyalty?
Tailgating is all about having fun, grilling out and football and is the perfect environment for brands to connect with fans in an authentic and a more personal way. Instead of seeing your logo on a billboard or on TV, fans are engaging with it while enjoying their gameday. This creates a positive association with your brand that can build lasting loyalty. Have you ever thought about how a relaxed setting like a tailgate could boost your brand’s image?
How Can Tailgate Sponsorship Maximize Visibility and Engagement?
Imagine your brand’s logo on canopy tents, ice chests/coolers and games at a University of Texas tailgate—surrounded by a sea of burnt orange. How many people will see it, take pictures and share them on social media? Every fan who interacts with your branded items is engaging with your brand whether they realize it or not. How can you leverage this to your advantage?
What Are the Must-Have Custom Branded Tailgate Items?
Why Are Custom Branded Ice Chests a Must-Have for Tailgates?
Custom branded ice chests ensure that every time someone grabs a refreshment, they’re interacting with your brand. Look for durable options like the Brumate 55 Quart Rolling Cooler or the Bench Cooler, which can also double as a great raffle gift. What makes a good ice chest for your tailgate? It should be able to withstand the Texas heat, keep your refreshments ice cold and be easy to move around.
What Makes Pop-Up Tents the Focal Point of a Tailgate?
Pop-up tents are more than just shade—they’re the centerpiece of your tailgate. But what should you look for in a tent? Ease of setup, weather resistance and a customizable canopy are all key features. Imagine your brand’s colors and logo imprinted on a high-quality tent. This is the first thing tailgaters see from afar so it is crucial to leaving a good first impression. Find all pop-up tent options here.
How Can Party Tables & Folding Chairs Enhance the Tailgate Experience?
Custom branded party tables and folding chairs provide much needed seating and surface space at tailgates, ensuring comfort and convenience for attendees while boosting your brand’s visibility. Check out the foldable and portable party table and explore folding chair options here. These will keep your brand front and center throughout the event. The small details, such as providing comfortable seating and surfaces to enjoy the tailgate food, significantly enhance fan comfort and improve brand recall.
Why Are Tailgate Games Like Cornhole and Giant Jenga So Effective for Branding?
These games aren’t just for fun—they’re powerful branding tools. Cornhole boards, like those classic wood cornhole sets and Giant Jenga create interaction, draw a crowd and provide endless opportunities for fans to engage with your brand. When selecting tailgate games, focus on durability and portability. A well branded game can become the centerpiece of a tailgate, drawing attention and keeping tailgaters at your tent.
How Do Mini Footballs as Giveaways Keep Your Brand Top of Mind?
These little items are fan favorites, especially for kids, and make great keepsakes. Higher quality options like the 6” Mini Football and the White-Top Mini Football are designed to be cherished by kids at the corporate tailgate and long after the game. When fans take your football home, how often will they use it and remember your brand?
Why Is Branded Drinkware a Tailgate Essential?
What’s the one thing every tailgater needs? Drinkware. Whether it’s a stainless steel tumbler or a reusable plastic cup, branded drinkware needs to be provided and readily available. Explore all drinkware options for tailgates here. When selecting disposable and recyclable drinkware like plastic and flex cups, focus on quality and eco-friendliness. These cups will be used throughout the party and it makes sure your brand remains visible to tailgaters.
What Are the Strategic Benefits of Tailgate Branding?
How Can Tailgate Items Create a Memorable Brand Experience?
The right mix of branded tailgate items and good vibes can turn a simple tailgate event into a memorable brand experience. By integrating your brand into every aspect of the fan experience, these items create an engaging environment that reinforces your brand’s messaging and excitement on game day.
Why Is Longevity Important in Tailgate Branding?
When thinking about giveaways, invest in affordable but high quality items that will have longevity. Tailgate items aren’t just for one-time use—they’re for everyday life. When fans take your cooler to their next BBQ, seat cushion to their kid’s football game or use your tumbler every morning for coffee, they’re repeatedly interacting with your brand.
How Can You Maximize Your Tailgate Branding Efforts?
Why Is Consistency Key in Tailgate Branding?
Consistency in tailgate branding reinforces your brand’s identity/message and ensures a professional but fun appearance. A cohesive look across all branded items, from tents to tumblers, enhances your brand’s impact and creates a uniformed presence.
How Can Social Media Boost Your Tailgate Branding?
Social media can significantly extend the reach of your tailgate branding. Encourage fans to share photos of your tailgate set-up and custom printed tailgate gear, use a hashtag or participate in a contest to boost online engagement and visibility.
Why Should Quality Trump Quantity in Tailgate Giveaways?
Quality should trump quantity in tailgate giveaways because higher quality items are more likely to be appreciated and used everyday. Investing in quality products will turn your tailgate from an average one to an awesome event that fans will remember for a long time.
Case Study: How a Tech Company Enhanced Their Tailgate Sponsorship
To illustrate the impact of well-chosen branded items, let’s look at a recent case study involving one of our clients that is a tech company based in Maryland. This company was one of several sponsors for a tailgate event and wanted to make the most of their investment. To cut costs, they decided to co-sponsor with another brand.
We helped them create custom mini foam footballs that featured both companies' logos. These weren’t just cheap throwaways; they were high-quality foam footballs that kids wanted to take home and play with. Not only did these mini footballs serve as memorable keepsakes, but they were also perfect for future pool days or indoor play.
Additionally, we designed custom foam seat cushions with both logos, providing comfort for tailgaters sitting on hard, hot bleachers. These seat cushions became a practical and appreciated addition and many fans showed up the tailgate the following week with those same seat cushions.
This strategic approach to co-branding not only helped manage costs but also ensured that the branded items were both functional and memorable.
Conclusion: Ready to Make Your Brand the MVP of the Tailgate?
Tailgate sponsorships provide a unique chance to connect with fans and make a strong impression with high-quality, custom-branded promotional products. Ready to stand out at college games this fall?
By investing in tailgate products like ice chests, pop-up tents, party tables, folding chairs, tailgate games, mini footballs and drinkware, you can craft an unforgettable brand experience that sticks with fans long after the game. Click here to find more relevant tailgate essentials to help you put together a full list when planning your tailgate.
So, what are you waiting for? Let’s make your brand the MVP of the tailgate!