Discover unique bulk custom koozies and can coolers designed for tailgates, sports promotions and brand activations that keep your logo in every hand

Why Tailgates Deserve More Than Standard Koozies

If you’ve been to a college football tailgate, you know the drill: tents line the lot, grills are smoking, music is blaring and nearly every attendee has a drink in their hand. And nine times out of ten, that drink is wrapped in a branded koozie.

The challenge? Most of those koozies look the same. A flat piece of foam, a single-color logo and not much else going on to make them memorable. If you’re a marketing agency or brand investing in a tailgate sponsorship, you don’t want your giveaway to blend into the sea of foam. You want something different that people will actually talk about, photograph and keep long after the game.

That’s where these unique promotional can coolers and koozies in bulk come in. They’re not just functional; they’re fun, interactive and designed to get your brand noticed at the busiest of tailgates and kept for the long haul.

Why Invest in Unique Bulk Can Coolers?

Bulk branded koozie orders make sense because they’re affordable, easy to distribute and guarantee high visibility. But going beyond the standard styles pays off in three key ways:

• Higher Engagement: A cool design or added feature makes people stop, look and ask, “Where did you get that?”

• Longer Lifespan: Durable and machine-washable options keep your logo in use well after the event.

• Social Sharing: Quirky or interactive coolers often end up in photos and on social media, extending your reach beyond the tailgate.
  
  

As a sales rep who’s worked with plenty of tailgate promotions, I can tell you the brands that go with something unexpected almost always get better feedback. One client told me they had fans rushing to their tent over their boot-shaped coolers at a college tailgate. That’s the type of energy you want around your brand.

Innovative Promotional Can Coolers for Tailgates

NFC EcoConnect Can Cooler

If you want more than just brand visibility, the NFC EcoConnect Can Cooler is a game-changer. Made in the USA from recycled foam and polyester, it’s eco-conscious and smart at the same time.

Each cooler has an integrated NFC chip that can be pre-programmed to link directly to your website, app or campaign landing page. A simple tap with a smartphone and you’ve created instant digital engagement.

Perfect for: Brands running interactive campaigns, product launches, or exclusive offers at tailgates. Imagine fans scanning their koozie to enter a contest or access a digital coupon.

Last year, we did a 350 pc order for a co-branded tailgate between a beverage company and a top 100 podcast and it was a HUGE success. The full-color sublimation allowed both logos to be featured on each side and the built-in NFC chip linked directly to the beverage company’s website which drove immediate sales. The client even told me I was a genius for this idea and honestly, I have to agree!!!

Jersey Shape Full Color Can Insulator

Sports fans love showing off their team pride and the Jersey Shape Full Color Can Insulator is an easy way to connect with that energy.

Shaped like jerseys, these koozies can be fully sublimated with your brand’s colors and logo, or matched to your team’s exact jersey colors with PMS matching.They fit both 12oz and 16oz cans making them versatile for all types of drinks at a tailgate.

Perfect for: College sports sponsorships, athletic apparel brands, or local booster clubs ordering bulk can coolers for game day giveaways.

Best Magnet Can Cooler

This one gets people talking. The Best Magnet Can Cooler is equipped with rare earth magnets that allow users to stick their drink to a car, golf cart or even a metal cooler.

When I tested one out at a client’s event, I stuck my can to the side of a grill just to see the reaction. Sure enough, a group of people immediately noticed, laughed and asked where they could get one. That’s exactly the kind of word-of-mouth impact you want at a tailgate.

Perfect for: Auto brands, tool companies, golf tournament swag or any brand that wants to stand out with a “wow” factor.

Full Color Sleeveless Jersey Can Cooler

If you like the sports theme but want something sleeker, the Sleeveless Jersey Can Cooler is a great option. It’s made from durable scuba foam and printed in full color, giving your design a crisp, bold look.

Perfect for: Sports bars, fitness brands, college basketball tailgates and sponsorships tied directly to athletic programs.

Hands-Free Can Cooler with Strap

One of the most fun novelties in the lineup, the Hands-Free Can Cooler comes with an 18” strap so you can wear your beverage around your neck. It’s quirky but surprisingly practical for tailgates, festivals and concerts.

Perfect for: Beverage brands and event sponsors looking for something highly shareable. Expect these to end up in plenty of Instagram stories.

Thumbs Up Can Cooler

The Thumbs Up Can Cooler adds a playful twist to the typical drink sleeve. Shaped like a hand giving a thumbs up, it’s a lighthearted way to showcase your logo while reinforcing positive vibes.

Perfect for: Tech companies, social campaigns or any brand promoting fun, energetic messaging.

Foam Finger Can Cooler

Nothing says sports fandom like a foam finger, and now that iconic shape comes in cooler form. The Foam Finger Can Cooler keeps drinks cold while giving fans a chance to cheer with their can in hand.

Perfect for: Team sponsors, rallies and large-scale college or pro game day events. Bulk orders are especially popular with booster clubs.

Full Color Boot Cooler

Finally, the Full Color Boot Cooler is a true conversation starter. Shaped like a boot, it works for cans and bottles and can even be imprinted on the sole for extra visibility.

One of my clients in Texas ordered these for a country music tailgate event and they were such a hit people were taking them home as keepsakes. 

Perfect for: Beer brands, Western-themed events, rodeos and southern universities.

How to Pick the Right Koozie for Your Tailgate

With so many standout options, how do you choose?

• Match the Theme: Sports-related shapes like jerseys and foam fingers work best for team-focused events.
  

• Think Practicality: NFC and magnetic coolers add functional value while promoting your brand in new ways.
  

• Prioritize Longevity: Machine-washable and durable materials ensure repeat impressions after the event.
  

• Order in Bulk: Tailgates are crowded, so the more you give away, the bigger your impact. Bulk ordering keeps costs low while maximizing reach.
  
  

Put Your Brand in Every Hand This Season

At the end of the day, a custom promotional koozie or can cooler in bulk is one of the most effective tailgate giveaways. But if you want to rise above the noise and get people talking, you need something that’s more than just foam.

From NFC-enabled coolers that drive digital engagement and sales to novelty shapes like boots and foam fingers that fans will treasure, these are the kinds of promos that make your brand the highlight of the lot.

Tailgates are about energy, fun and connection, and the right custom can cooler puts your brand at the center of it all.