Built for life outdoors and customized for your business with professional embroidery or full-color DTF printing.
If you spend much time around Austin, there's a good chance you've noticed BURLEBO without even realizing it. Their signature camouflage patterns seem to show up everywhere, whether you're on a golf course, walking through a sporting event, spending the weekend at the ranch or heading out for a day on the water.
For a brand that started right here in Texas, they've built an incredibly loyal following in a relatively short amount of time.
As an Austin promotional products company, we've watched more and more businesses start incorporating BURLEBO into their employee apparel programs. After recently completing a custom embroidered order of BURLEBO Performance Button-Up shirts for one of our clients, it's easy to see why the brand has become such a popular choice for custom company apparel.
Why BURLEBO Has Become Such a Big Deal in Texas
There are plenty of apparel brands available today but BURLEBO feels uniquely Texan.
Living in Austin, we see it everywhere. You'll find people wearing BURLEBO at golf tournaments, breweries, concerts, youth sporting events, company outings, ranches and weekend trips across the Hill Country. Their signature camo patterns have become instantly recognizable and almost serve as a badge for people who enjoy spending time outdoors.
The brand has managed to appeal to a wide audience. Hunters and anglers love it, but so do golfers, business owners, real estate professionals and families who simply appreciate comfortable, high-quality apparel.
For companies headquartered in Texas, BURLEBO also offers something many national brands can't: a strong local connection. Employees often recognize the name immediately, making branded BURLEBO apparel feel more like a premium retail gift than standard company apparel.
Why Companies Love Custom BURLEBO Apparel
One of the biggest trends we've seen over the past several years is companies investing in apparel employees genuinely want to wear.
Rather than ordering inexpensive shirts that end up sitting in a closet, businesses are increasingly choosing premium retail brands their teams will wear long after work is over.
BURLEBO checks a lot of boxes.
Their performance fabrics are lightweight, moisture wicking and quick drying, making them ideal for Texas summers. Many styles also feature UPF sun protection, making them great options for employees who spend time outdoors.
The apparel also transitions well between different settings. Someone can wear a BURLEBO polo or button-up to the office, out to lunch with clients, on the golf course or to a weekend barbecue without ever feeling overdressed or underdressed.
For companies, that's exactly what you want from branded apparel.
Our Recent Custom Embroidered BURLEBO Project
One project really reinforced why we're such fans of this brand.
We recently completed a 20-piece order of custom embroidered BURLEBO Performance Button-Up Shirts for one of our clients.
Instead of simply placing a logo on the left chest, they opted for embroidery on the right chest along with an embroidered logo on the sleeve.
The finished shirts looked outstanding.
The embroidery complemented the premium fabric perfectly and gave the shirts a polished, professional appearance without taking away from BURLEBO's clean design. When the client received them, they absolutely loved how everything turned out.
Projects like this are a great reminder that premium apparel deserves premium decoration. A quality embroidered logo can elevate an already impressive retail garment into something employees are excited to wear.
Embroidery vs. DTF Printing on BURLEBO Apparel
Both embroidery and Direct-to-Film (DTF) printing work well on BURLEBO apparel, but the right decoration method depends on the garment.
For button-ups, polos, western shirts and many outerwear pieces, embroidery is typically the preferred choice. It creates a clean, professional appearance that matches the premium look and feel of the apparel. Left chest logos and sleeve embroidery remain some of the most popular placements.
DTF printing is another excellent option, particularly for T-shirts, hoodies and larger full-front graphics. It allows for vibrant full-color artwork, intricate logo details and larger decoration areas that wouldn't be practical with embroidery.
If you're unsure which method makes the most sense for your logo or apparel selection, we're always happy to make recommendations based on the garment and artwork.
Our Favorite BURLEBO Apparel for Custom Branding
One of the things we appreciate most about BURLEBO is the variety of apparel available for company branding.
The BURLEBO Performance Button-Up has quickly become one of our favorites thanks to the recent client project. It's an excellent option for sales teams, company events, trade shows and customer meetings.
For businesses looking for everyday employee apparel, the BURLEBO Performance Polo, BURLEBO Ringer Performance Polo and BURLEBO Pearl Snap Performance Polo offer a polished look that's equally at home in the office or on the golf course.
If your team spends time outdoors, the BURLEBO Performance Hoodie and BURLEBO Short Sleeve Performance Hoodie provide lightweight comfort, moisture-wicking performance and UPF sun protection which make them excellent choices for construction crews, landscaping companies, golf tournaments and outdoor events.
For more casual company apparel or employee giveaways, the BURLEBO Go-To Tee is a great candidate for DTF printing and larger full-color graphics.
And if your company prefers a more Western-inspired look, BURLEBO offers both the Long Sleeve Performance Western Shirt and the Performance Western Shirt. These are especially popular for ranches, agriculture companies, home builders, energy companies and businesses looking to embrace a Texas-inspired style while maintaining the comfort of modern performance fabrics.
Don't Forget BURLEBO Bags
While apparel gets most of the attention, BURLEBO also offers bags that make excellent corporate gifts and employee gear.
Branded duffel bags, backpacks and travel bags pair perfectly with embroidered apparel for onboarding kits, executive gifts, sales meetings and incentive trips. Creating a coordinated collection of premium BURLEBO products gives employees something they'll continue using well beyond the workday.
What Types of Businesses Are a Great Fit?
Although BURLEBO naturally fits hunting lodges and outdoor brands, we've found it works well across a surprisingly wide range of industries.
Construction companies, home builders, oil and gas businesses, ranches, agriculture companies, HVAC contractors, plumbers, electricians, real estate teams and financial advisors have all embraced outdoor-inspired performance apparel in recent years.
It's also become increasingly popular for golf tournaments, breweries, distilleries and companies simply looking to provide employees with apparel they'll proudly wear outside the office.
Why We Think BURLEBO Will Continue Growing
Custom branded retail apparel has become one of the fastest-growing categories in promotional products and we don't see that changing anytime soon.
Employees increasingly appreciate receiving recognizable brands instead of generic apparel, and companies have realized they often see a better return when they invest in clothing people genuinely enjoy wearing.
BURLEBO fits that trend perfectly. It offers premium quality, outstanding comfort, strong Texas roots and versatile styles that work across a variety of industries.
As an Austin-based promotional products company, it's been exciting to watch BURLEBO become one of the most recognizable apparel brands in Texas. After seeing how well our recent embroidered Performance Button-Up project turned out, we're even more confident recommending it to clients looking for premium company apparel.
Whether you're interested in custom embroidered BURLEBO polos, button-ups, western shirts, hoodies or DTF printed T-shirts, we'd be happy to help you choose the right styles for your team. If you'd like to see virtual mock-ups before placing an order, just let us know. We'd love to help bring your next BURLEBO apparel project to life.